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PLAY Airlines joins GO7 network to offer affordable travel across Iceland, Europe, and North America

PLAY’s budget-friendly route network is now available for sale on the Global Distribution Systems (GDSs)

PLAY Airlines, Iceland’s largest low-cost carrier, has entered into a strategic partnership with GO7, a global leader in airline technology, to broaden its route offerings across its key regions – Iceland, Europe, and North America – via its Keflavík International Airport (KEF) hub. This collaboration marks a significant milestone for both companies and is a further testament to bolstering the overall passenger experience and enhancing global connectivity, making travel more seamless for passengers.

Since 2019, PLAY has continuously impressed its customers with an ever-expanding route network, exceptional on-time performance, and attractive deals, ultimately leading to remarkable growth. The partnership means PLAY Airlines is now available for sale on the Global Distribution Systems (GDSs) through GO7’s W2 global ticketing network. This integration now allows passengers to enjoy even more benefits, such as complimentary stopovers in Iceland on all transatlantic flights, enabling them to explore two countries in a single journey. Adding to its extensive route network, PLAY Airlines has recently introduced ticket sales for more destinations, including Cardiff, Madeira, Marrakech, Vilnius, and Split. GO7’s innovative W2 platform means booking PLAY flights is simpler through the Business Travel Managers, through the Online Travel Agencies as well as for any Travel Agency’s preferred GDS. Flights are listed under GO7’s W1 marketing carrier code and available for ticketing globally under W2’s Ticketing designator code. The attractive PLAY fares which include ancillaries such as a cabin bag and one checked bag (up to 23kg) are now available for purchase on all major GDS.

As part of our commitment to providing affordable and accessible air travel options, we are delighted to join GO7’s W2 Network. This partnership aligns with our mission to offer travellers a seamless and enjoyable travel experience while maintaining our focus on affordability and convenience.

Tatiana Shirokova, Head of Distribution, PLAY Airlines

We are thrilled to welcome PLAY Airlines to our W2 Network. Our collaboration represents a shared commitment to providing travellers with unparalleled convenience by air travel. By integrating PLAY Airlines’ route network into our platform, we aim to enhance the overall travel experience for passengers and facilitate seamless global connectivity across key destinations.

Peer Winter, Chief Distribution Officer, GO7