Back to Articles links up with GO7’s business is built around “virtual interlining”, a proprietary algorithm which helps travellers create and purchase itineraries by combining flights from more than 500 airlines, including many that do not normally cooperate.

Airlines benefit from incremental revenue from travellers using their network to book flights that they would not normally have booked. All bookings made through are protected by its Guarantee, which provides passengers with alternative flights or refunds if they miss their connections due to flight delays or disruptions.

GO7’s portfolio of SaaS products is a one­-stop shop for small to medium-sized airlines looking to manage their core digital operations, distribution and sales on a single platform. More than 60 airlines globally deploy its components such as inventory management, reservations and flights management, fares and loyalty schemes, all of which can be implemented and integrated quickly and easily.

The strategic partnership will go live during the first quarter of 2019. Initially, will be added as a distributor to GO7 Network, which gives airlines using its reservation system access to’s distribution network serving more than 90 million consumer searches globally every day.
During the same timeframe, will make its virtual interlining technology available to GO7 airline clients. This move brings additional reach for these carriers, expanding their inventory by flights virtually interlined with other carriers and driving more traffic to their websites. All bookings are protected by the Guarantee.

This integration will also add new combinations of flights to’s consumer­ facing proposition. Synergies between the two partners include combining’s B2C expertise with GO7’s B2B insights. This will be accelerated by which recently launched TEQUILA, a new platform which allows partners to access and white-­label’s ground­breaking technology.

The partnership with GO7 is the latest in a run of corporate announcements from A fortnight ago it added ground transportation into its system, creating the world’s first bookable intermodal engine.

Meir Hadassi Turner, CEO of GO7, said: “We see as a strategic partner, which will benefit GO7 Customers in many ways, B2B and B2C. The companies share a mutual DNA of innovation in the airline industry and we look forward to improve the passenger journey together in many ways, allowing a better door to door journey and improved coverage of routes and carriers worldwide.”

Oliver Dlouhy, co­founder and CEO of, said: “Our investment and partnership with GO7 is an exciting move for and reaffirms our commitment to having the best technology in place so that we can not only make the experience better for travellers but also create genuinely incremental revenues for airlines.

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